Romance de la Luna, Luna Essay -- Literary Analysis, Federico Garcia L

Federico Garcia Lorca’s â€Å"Romance de La Luna, Luna† is a Spanish sonnet that recounts to the tale of a youthful wanderer kid and the moon. His affection and fixation on the moon prompts his passing. This sonnet not just recounts to the account of this youthful child’s destruction, yet in addition shows the impacts when somebody is attracted in by an engaging enticement. The sonnet utilizes numerous abstract gadgets to improve the importance the words give. The sonnet begins toward the start of the story as the moon stays with the produce. The moon is supposed to be wearing â€Å"her skirt of white, fragrant flowers† (Lorca 2) as its brilliant light enters the scene. The sonnet states â€Å"the little youngster watches her, watches. /The little fellow is viewing her† (3-4). The reiteration of the expression accentuates the youthful boy’s captivation by the moon. The scene is set with power by the expression â€Å"electrified air† (5) and a strained inclination is brought into the sonnet. As â€Å"the moon moves her arms† (6), she is given characteristics of being alive and having her own human characteristics. Representation of the moon into a lady embodies the craving that the youngster would have for the lady, and makes an all the more engaging structure for the moon to show up as. The youngster cries, â€Å"flee , moon, moon, moon† (9) with criticalness, demonstrating his anxiety for her. He cautions her â€Å"they would make with your heart/white pieces of jewelry and rings† (11-12). This alludes back to the illustration that the moon is made of hard tin, yet at the same time embodies her by giving her a heart. The moon is moreover embodied when she says â€Å" little youngster, leave me to dance†(13). She has now appeared as a sexy and suggestive rover artist advancing the craving of the little fellow. This carries Spanish culture to the sonnet since tramps are known to go all through Spain. The mo... ... The tale of this sonnet tells about a little fellow that is baited in by the exotic nature of the moon, and afterward passes on account of his own craving for her. The representative significance is substantially more covered up and camouflaged by the abstract components of the sonnet. The storyline and parts of the strict story include meaning while looking for the non-literal importance. The admonition gained from this sonnet is that fixation on anything can prompt a destruction. The moon appeared to offer a solace that pulled in him, yet it was just a camouflage to lead him to death. The enthusiasm the little fellow felt for the moon can without much of a stretch be altered to depict the energy an individual can feel for anything. The little fellow saw safeness in the moon that carried him closer to her. Any fixation will appear to offer similar solaces that the little fellow additionally observed, however this sonnet cautions that demise can generally camouflage itself.

Freuds Ideas Remain Influential Even When They Seem Implausible Essay

Freuds Ideas Remain Influential Even When They Seem Implausible - Essay Example As indicated by Freud, the personality occurs during the early stages phase of human turn of events and the objective of this part of mental improvement is to discover fulfillment for the wants of the id yet in a way which is protected (Freud, 2010). While the id is for the most part ruled by the senses of the individual, the conscience is commanded by the real world and in spite of the way that it progresses in the direction of the satisfaction of the wants of the id, the inner self can be supposed to be founded on the control of these wants with the goal that they don't turn crazy. The inner self, accordingly, capacities in the oblivious level as well as in the cognizant level and this guarantees there is a harmony between the two. The superego, then again, creates during youth when the youngster comes to relate to the parent of a similar sex, and this parent turns into the compass for the child’s moral turn of events. It is the superego which is liable for the turn of event s and maintaining of virtues among people as a methods for guaranteeing that they act in a way which is as per the qualities and standards of the general public. Besides, it is liable for the sentiments of blame which harass people when they submit acts which conflict with the estimations of the general public (Freud, 2013), and this empowers them to address their slip-ups. As indicated by Freud, there comes when there are clashes between the id and the superego and when this happens, it is ordinarily the job of the sense of self to go about as an arbiter and to choose the best game-plan that can be embraced to comprehend the contention. It is a direct result of this that now and again, the inner self sets up safeguard components which are intended to guarantee that it isn't overpowered by nervousness and this empowers it to settle on the correct choice about what to do. It has been announced that the speculations delivered by Freud, while truly adept at giving clarifications to c onduct, are not exactly acceptable at making forecasts for the conceivable event of such conduct. It is thus that there has emerged a conviction that Freud’s speculations are not logical in light of the fact that they can nor be refuted nor valid. A case of such a situation is the assurance of what happens in the oblivious brain due to the way this is something which can't be tried or estimated in a goal way (Levin, 2010). It is a direct result of this that it is accepted that the hypotheses engendered by Freud are neither logical nor do they have objectivity. Due to the moderately scarcely any examples that he utilized, it has been pronounced that Freud’s studies and results were unrepresentative of everyone since he predominantly made investigations of himself, his patients and just a single youngster. Since the vast majority of the examinations comprised of his patients, generally ladies of center age.â

Body Integrity Identity Disorder

Body Integrity Identity Disorder Basics Print Body Integrity Identity Disorder By Naveed Saleh, MD, MS twitter linkedin Naveed Saleh, MD, MS, is a medical writer and editor covering new treatments and trending health news. Learn about our editorial policy Naveed Saleh, MD, MS Medically reviewed by Medically reviewed by Rachel Goldman, PhD, FTOS on February 20, 2020 Rachel Goldman, PhD FTOS is a licensed psychologist, clinical assistant professor, speaker, wellness expert specializing in weight management and eating behaviors.   Learn about our Medical Review Board Rachel Goldman, PhD, FTOS on February 20, 2020 More in Psychology Basics Psychotherapy Student Resources History and Biographies Theories Phobias Emotions Sleep and Dreaming According to Sophocles, Oedipus the King killed his father and had sex with his mother. It wasnt until years later, however, that Oedipus found out that he committed patricide and incestâ€"initially not knowing that his father was his father and his mother was his mother. After Oedipus found out what he did, he struck out his own eyes. Oedipuss reason for self-blinding involved guilt and was allegorical: He was initially blind to the atrocious acts that he committed.   The ancient Greeks probably couldnt fathom somebody blinding himself without some tragic reason on the scale of Oedipuss crimes. However, in modern society, a few people exhibit ownership issues with specific body parts and obsessively wish for disability. These people have a condition called body integrity identity disorder (BIID) and often after years of suffering request to have surgery that results in amputation, blindness, deafness or paraplegia.   As you can probably imagine, few surgeons are keen on interfering with organs or limbs without disease. However, BIID is a complex problem, and some experts advocate for radical surgery as effective treatment. BIID Examined In the late 1700s, a French surgeon was forced at gunpoint to amputate a mans healthy limb. After the surgery, the man sent the surgeon payment and a letter of gratitude claiming that the surgery made him feel better. In 2000, the public found out that a Scottish surgeon named Robert Smith had performed leg amputations on two patients with seemingly normal limbs. When the CEO of Smiths hospital figured out what Smith had done, Smith was forbidden to perform any more amputations. However, in the wake of these amputations, the debate concerning healthy amputation and other seemingly unnecessary and debilitating surgery gathered steam. In 2015, a 30-year-old woman named Jewel Shuping claimed that she had her psychologist pour drain cleaner into her eyes so that she could realize her lifelong desire of being blind. To be fair, the veracity of Shupings claims is disputed; nevertheless, accounts of this assisted blinding once again highlight BIID. People with BIID complain of feeling overcomplete and alienated from a body part, such as an eye or a limb. These feelings are lifelong obsessions that result in considerable psychic suffering and trauma. Its unclear what causes BIID. In some people, issues with body identity or ownership can be traced back to definitive pathology such as a brain tumor. However, in most people with BIID, the etiology or cause of the disease remains to be elucidated. Researchers who study BIID have observed brain changes in individuals with the disease. Specifically, the parietal cortex, premotor cortex, and insula seem to be involved. However, its unclear whether these brain regions lead to BIID or occur as a consequence of BIID. Treatment of BIID       Without a clear understanding of what causes BIID, its difficult to treat the disease. Antidepressants and psychotherapy do little for the disease. Furthermore, heavier psychotropic medications like antipsychotics havent been tested in this patient population. Interestingly, people with BIID who desire leg amputation feel better after the procedure and report improved quality of life. Of note, the two people on whom Robert Smith, the Scottish surgeon, performed surgery, felt remarkably better after surgery and went on to live happily with prostheses. Many people with BIID practice living with a disability. These people are labeled pretenders. By pretending to live with a disability, these people experience some short-term relief similar to the temporary relief people with obsessive-compulsive disorder feel after carrying out a compulsion. Most surgeons who encounter BIID have an alarmed reaction to the prospect of using radical surgery to treat the illness. These surgeons claim that anybody who wants to amputate a healthy limb has mental illness and limited insight that compromises her ability to give informed consent. Most people with BIID arent psychotic and dont have delusions. Moreover, the depression that some people with BIID experience develops after living with BIID. It is likely a consequence, not cause, of the condition. In a paper titled Body Integrity Identity Disorder Beyond Amputation: Consent and Liberty, author Amy White claims that the decision for a person with BIID to undergo elective surgery to remove a body part isnt necessarily coerced, incompetent or uninformed; thus after a comprehensive screening process, patients with BIID could be candidates for radical surgery. White also likens BIID to gender dysphoria and radical surgery in those with BIID to sexual reassignment surgery. Specifically, both people with gender dysphoria and BIID feel trapped in a body that is somehow wrong and desire surgery to correct the problem. Conversely, in a paper titled Body Integrity Disorder--Is the Amputation of Healthy Limbs Justified?, author Sabina Müller  posits that the cost of radical surgery for BIID is too high, and people who receive it will no longer be able to work and will require lifetime care and rehabilitation.   Müller also questions whether people with BIID who request radical surgery lack insight into their illness and suggests alternative therapy: A Word From Verywell BIID probably is a neuropsychological disturbance that includes missing insight into the illness and a specific lack of autonomy. Instead of curing the symptom for the price of an irreversible bodily damage, a causal therapy should be developed in order to integrate the alien limb into the body image. Were probably a long way off from ever figuring out how to exactly help people who experience BIID. First, research into BIID is low power because very few people have the condition. Much of what we know about BIID is based on anecdotal accounts. Second, BIID likely involves complex neurological processes that we have yet to elucidate; after all, the brain is ineffably complicated. Third, radical surgery for BIID is mired in ethical considerations that further obfuscate our understanding and appreciation of treatment.

Education System Between The Us And My Country Nepal Essay

Durga Gurung English101 October 31, 2016 Comparison essay Education System between the US and my country Nepal The education system is an organized, purposeful structure consists of laws, policies, and regulations to regulate the education in schools and colleges in a systematic way. The education system plays a vital role in the development of the student life career and which simultaneously affects the development of the country. Every country has their own education system depending on the government. In the same way, there are lots of contrast in the education system between the US and Nepal, but the main distinctions are flexibility, technology, teaching style of the professors and education policies of the country. Firstly, flexibility in the education means that students can choose what subjects they want to study, how many credits to attend during the semester and make their own schedule for the classes. America has a very flexible education system with an affordable fee in the world, so most of the student from all over the world come to get a quality of education in the US. But, there is no such type of flexible in the education system of Nepal. Only a few major courses are available; people cannot get a chance to learn their fascinating course. Anyhow they must select the program, in which they don’t have any interest. As in our career, the time management and punctuality is the most crucial for all. All the employers require hardworking employees for theirShow MoreRelatedThe Effects Of History And Social Structures On Our Lives Essay1692 Words   |  7 Pageswith us for the rest of our lives. They help structure and model us into a person that will eventually do extraordinary thi ngs that will affect others around us. 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I saw an opportunity to improve health equity by addressing the barriers that cause healthRead MoreThe Usa Has A Serious Problem Of Carbon Dioxide Emission Essay2271 Words   |  10 PagesUnited States are roughly twice the average for the rest of the wealthy world (defined here as the 34 member countries of the Organization for Economic Co-operation and Development, or OECD)† (7). Contrasting the situation with the wealthy world is enough to realize that the USA has a serious problem of carbon-dioxide emission. If we compare the emission with a poor developing nation like Nepal, the problem is much clearer or, precisely, scary. CO2 emission in metric tons per capita for the United StatesRead MoreThe Problem Of Carbon Dioxide Emission Essay2027 Words   |  9 PagesStates are roughly twice the average for the rest of the wealthy world (defined here as the 34 member countries of the Organization for Economic Co-operation and Development, or OECD)† (Paarlberg 7). 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William Shakespeare s Othello - 1222 Words

Intro What is this book? Why would you read this? Why did you bother to pick this up? Well I have no clue why you are reading this. So If you are bored continue reading. You probably would read this book because it is about a girl that has Aspergers and has a tough time after her brother died. I was forced to read this book back in fifth grade because of a book report. So we looked for a book that I could read at the time. We found Mockingbird. At the time I had no clue if it was going to be good or not. I liked the book surprisingly. if I have to read a book for a class I read it, but this book I just wanted to continue reading. I made a lot of connections at the time because I felt people at school where being absolute jerks to me†¦show more content†¦These are all ways a person with asperger s would do. The information found from http://aspennj.org/what-is-asperger-syndrome. Dads Perspective Dad is the father of Caitlin and was working on this chest with his son Devan, but at school one day devan was shot.(chapter 1-2). From that day on dad never finished the chest. Catlin tried to convince dad that by finishing the chest they would be brought together again. Dad goes to the store to buy supplies for the chest Catlin and dad are now building. But dad still has trouble building the chest because it was a project meant for his son and him.(chapter 1 page 2) It takes awhile for him to realize that if he builds it, he would have less stress and be more free. He was stressed because he would never finish the project with his son. The last few chapters of the story dad finally finished the chest, he felt happy finishing it with caitlin. When reading this I thought the piece of the puzzle was found and put in. the last chapter dad and caitlin feel better that they now know that the killer was brought to justice. Connections This book shows how 1 person can impact a lot in someone s life. That person can be anyone. They can have major impacts. My grandfather died and he was a big role model to me because he showed me a lot of things I could do in life. Back in 1995 Jerry Garcia died, he was the lead singer for the grateful dead. That impacted their community a lot because the band was not wholeShow MoreRelatedOthello : William Shakespeare s Othello2542 Words   |  11 Pages3 March 2015 Othello Introduction Shakespeare is the second most quoted writer in the English language – after the various writers of the Bible. Many of Shakespeare’s ideas for the play Othello came from a collection of tales written by Giraldi Cinthio. In Othello the character of Iago acts as the prominent main character throughout the play, even though he plays the role of the antagonist to the other central characters in the comedy Iago is the tragic hero. 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However, society’s inability to understand or accept different culturesRead MoreOthello s Othello By William Shakespeare897 Words   |  4 PagesIago’s main reason to denigrate Desdemona’s character is his love for Othello. Consequently, he will do anything to gain Othello’s admiration. When Iago is putting his plan into action and planting in Othello’s mind that Desdemona is not faithful to him, Iago says: Othello kneels .............................................................................................. IAGO: Do not rise yet. Iago kneels Witness, you ever-burning lights above, You elements that clip us round above, Witness thatRead MoreOthello s Othello By William Shakespeare848 Words   |  4 Pages Desdemona’s Passivity [In the Shakespeare’s play â€Å"Othello†] Desdemona is a passive character in the Shakespeare play â€Å"Othello†. We can identify this as a fault in Desdemona, in various acts and scenes throughout the play. A critic had stated that â€Å"Desdemona is passive, acted upon rather than acting.† This is a valid statement which is noticeable in Desdemona’s character. When Desdemona argues Cassio’s position that Othello stripped from him. We see from this that she could have actedRead MoreAnalysis of William Shakespeare ´s Othello737 Words   |  3 PagesThe Tragedy of Othello, a play by William Shakespeare, was written in the early 1600’s. If Othello was written in a different time, 21st century America, the view of people of different genders and races would differ, women would be held to a more equal social standard and the issue of Othello being black, wouldn’t be as prominent when he marries Desdemona. This play was written in a time where it was essential to follow cultural values. During this time women were expected to respect all maleRead MoreOthello By William Shakespeare s Othello1209 Words   |  5 PagesOthello Down Shakespeare s Othello comprises of the subjects betrayal, affection and dishonesty. At the focal point of this play is the lamentable ruin of Othello because of his so-called friend Iago. In this paper I will be examining the explanations behind and against Othello being in charge of his defeat through taking a gander at critical interpretations of his character and activities. Othello was profoundly in charge to his own destruction as Iago demonstrating to him to be gullible and

Fluids And Solids Handling Technology Engineering Essay Free Essays

Slurry is by and large defined as a thick suspension of solids in liquid. In a commercial slurry grapevine system we deal with assorted composings of slurries at changing distances. The grapevine building techniques for a coal slurry grapevine are about the same for a conventional grapevine. We will write a custom essay sample on Fluids And Solids Handling Technology Engineering Essay or any similar topic only for you Order Now In a slurry grapevine system H2O is used as the chief conveyance medium. The ore is normally assorted with H2O by 50 % such that the slurry can be worked by the pumps and can be transported between the assorted phases. Slurries are divided into two groups harmonizing to their different features ; non-settling and settling slurries. In non-settling slurries, the all right atoms form a stable homogeneous mixtures exhibiting increased evident viscousness. This all right particles causes the slurry to act in a instead unusual manner than a normal liquid and are termed as non-Newtonian. On the other manus, settling slurries are formed by thick atoms signifiers an unstable mixture. The atoms have higher erosion belongingss and organize the bulk of slurry applications. They are termed as heterogenous slurries.[ 1 ] Drumhead Section ( a ) The maps of slurry conveyance can be composed into three major parts which are ; Slurry readying Conveying Dewatering of slurry Ore suppression and grinding Figure 1: Ore Oppressing Process In order for the mineral to be used more rationally, it must be processed and crushed into different sizes such that they can be worked upon by the staying parts of the grapevine system. The oppressing procedure can cut down the size of the ore by 8 inches or less holding decrease ratios of 4 to 10. The size of the ores depends upon the system demands runing from 150mm to less than 1mm in size. These crushed atoms can be farther grinded into smaller atoms ( up to micro metres in size ) such that they can be mixed with the working fluid, holding decrease ratios of 50 to 100. Sometimes by merchandises are added into the system so that the wet content can be retained in the system.coal crusher work rule Picture Mention: hypertext transfer protocol: //en.rockscrusher.com/wp-content/uploads/2012/05/coal-crusher-work-principle-286Ãâ€"300.jpg Cyclone centrifuges Figure 2: Cyclone centrifuge They are typically used to divide the crushed atoms to a needed size. They use the action of centrifugal force created by a digressive recess. The digressive recess produces a whirl in the system and the heavier atoms are collected on the underside and the igniter particles flight on the top called the whirl. The size of the atoms to be spectated depends on the diameter of the cyclone. Larger the diameter, larger the atom size. Thus cyclones are used in the grapevine system so that the needed partial size of the ore to be worked upon can be obtained. It is of import that the system is harder than the merchandise conveyed otherwise even the presence of little per centums of extremely scratchy stuffs will do terrible wear in the system.Cyclone Centrifuge Picture Mention: hypertext transfer protocol: //2.imimg.com/data2/PK/JO/MY-/cyclone-separator-250Ãâ€"250.jpg Pumps Figure 3: A Centrifugal slurry pump Usually for long grapevines the Piston stop positive supplanting pump are used. These pumps are robust, dependable and have great public presentation while working with slurryaa‚ ¬a„?s in a grapevine. It is a positive supplanting pump that uses the combination of a gum elastic or thermoplastic stop and a non-return cheque valves to pump the fluid. One of the chief advantage is that the pumping Chamberss and the slurry being pumped are non in contact with any close adjustment rotary sliding seals. There is no demand to utilize variable velocity drivers or motors because the capacities are varied within the pumps range. They can develop force per unit areas up to 125 pounds per square inchs when high suction lifts are required. Normally a power supply of 15MW is required to present power to these pumps. The discharge of the pump can be shut off at any clip for long periods of clip with no harm. Fluid force per unit area alleviation valv es or force per unit area control devices are non normally needed as pump discharge force per unit area can be no higher than the air force per unit area. They are self-priming with suction lifts up to 20 pess and more and can pump highly high barbarous fluids. These pumps can be submerged in fluids, even caustic fluids. They can work with immense scope of fluids, even those which are organic and caustic. hypertext transfer protocol: //img.directindustry.com/images_di/photo-g/hard-metal-centrifugal-slurry-pump-20610-2262577.jpg Picture Mention: hypertext transfer protocol: //img.directindustry.com/images_di/photo-g/hard-metal-centrifugal-slurry-pump-20610-2262577.jpg Grapevine The stuff of the pipe should be well much harder than the conveyed stuff such that there is no wear and tear. Their hardness should be greater than the stuff slurry. The pipes are made up of stuffs from high strength low metal steels to bimetallic and metallurgical bonded stuffs. These stuffs are normally enhanced even more to run into the system demands of the grapevine. Debasing the steel can better the strength and wear opposition, for illustration adding high degrees of C and manganese additions the tensile strength of mild steel by 70 % and the wear opposition by 20 % . Other debasing stuffs include chrome, nickel, V etc. The pipe diameter used should be such that the minimal slurry speed needed to forestall solid subsiding is achieved. Figure 4: Slurry Handling System including slurry keeping armored combat vehicle, slurry pump and slurry grapevine A figure of valves and adjustments are used in the system which overcomes obstructions and interruptions in the system. Dump pools might besides be used to pin down the slurry when interruptions and obstructions are needed to be tackled. The pipe stuff microstructure can be modified by cold working ( produces stronger and rougher stuff ) and by heat treating ( better profile than cold working and is done by fire or by initiation hardening ) . However the addition in material hardness decreases its malleable belongings and increases its crispness, therefore by slaking the interior of the surface of the pipe by intensive slaking engineering the needed hardness can be obtained. The outer surface will be still malleable which an advantage because it allows the easiness of transit. Picture Mention: hypertext transfer protocol: //ars.els-cdn.com/content/image/1-s2.0-S0892687510001160-gr1.jpg The interior bed of the pipe can be improved by run alonging it with a bed of wear tiles which are made up of stuffs that are harder than the pipe stuff. They can be cast as rings and layered inside the pipe. Depending on the atom size and form, every bit good as the belongings to absorb impact energy, gum elastic and high ductile polymers can be used to line the inside bed of the pipe. Sometimes double walled pipes are besides used in a grapevine system. It consists of a pipe holding two distinguishable stuffs, a high tensile strength outer pipe covering a hard-boiled inner pipe. This produces system in which the outer aa‚ ¬E?shellaa‚ ¬a„? absorbs the impacts of the interior pipe. However the hardened bed is non bonded to the outside pipe, and can do a plugging obstructor. This is tackled by utilizing bimetallistic pipes which rely on a metallurgical bond between two distinguishable chemical sciences. The interior pipe stuff can be selected depending on the slu rry being conveyed. The outer pipe can be selected by sing force per unit area capacity, lastingness and weld ability. Dewatering of Slurry At the discharge of a slurry grapevine it is indispensable to take the H2O so that the transported stuff can be worked with. It can be done automatically by utilizing filter imperativenesss, screens and extractors. Screening is normally used as the efficiency of dewatering depends on the atom size distribution. In the instance of coal, two phase cyclones are used for dewatering. The underflow from the cyclones is collected in a extractor to cut down the residuary moister content by 17 to 20 % . Hydro cyclones are besides used in some instances. Thermal drying is normally the last measure of the dewatering procedure. Section ( B ) Section ( degree Celsius ) How to cite Fluids And Solids Handling Technology Engineering Essay, Essay examples

Name = Spencer Essays - Characters In Hamlet, English-language Films

name = Spencer email = [emailprotected] publish = yes subject = English title = Hamlet: Characters and plot papers = Hamlet by William Shakespeare Laertes and Hamlet both display impulsive reactions when angered. Once Laertes discovers his father has been murdered Laertes immediately assumes the slayer is Claudius. As a result of Laertes's speculation he instinctively moves to avenge Polonius's death. "To hell, allegiance! vows, to the blackest devil! Conscience and grace, to the profoundest pit! I dare damnation: to this point I stand, that both worlds I give to negligence, let come what comes; only I'll be revenged most thoroughly for my father." Act 4 Scene 5 lines 128-134 provide insight into Laertes's mind displaying his desire for revenge at any cost. In contrast to Laertes speculation of his father's killer, Hamlet presumes the individual spying on his conversation with Gertrude is Claudius("Nay, I know not: is it the King?" Act 3, Scene 4 line 28). Consequently, Hamlet consumed with rage automatically thrusts out attempting to kill Claudius, but instead strikes Polonius. Hamlet's and Laertes's imprudent actions are incited by fury and frustration. Sudden anger prompts both Hamlet and Laertes to act spontaneously, giving little thought to the consequences of their actions. Hamlet and Laertes share a different but deep love and concern for Ophelia. Before his departure for France Laertes provides lengthy advice to Ophelia pertaining to her relationship with Hamlet. Laertes voices his concern of Hamlet's true intentions towards Ophelia and advices her to be wary of Hamlet's love. Laertes impresses upon Ophelia, Hamlet is a prince who most likely will have an arranged marriage. Hamlet's strong love for Ophelia withers after she rejects his affinity. Hamlet's extensive love for Ophelia resulted in grave suffering for Hamlet once his affection was rejected. Hamlet's appearance decays due to the rejection of his love for Ophelia("Pale as his shirt, his knees knocking each other" Act 2, Scene 1, line 82). The loss of Ophelia's love for Hamlet instigates Polonius into believing it has caused Hamlet to revert to antic disposition. Once Laertes learns of the death of his sister he is afflicted with sadness. In the same way, Hamlet is shocked and enraged over Ophelia's demise. Both Hamlet and Laertes are so profoundly distressed at the death of Ophelia they jump into her grave and fight each other. Although Hamlet and Laertes despised one another, they both loved Ophelia. Hamlet was infatuated with Ophelia which was obvious during his constant anguish over her(in her rejection of Hamlet, and in her death Hamlet suffered greatly). Laertes shared a strong brotherly love for Ophelia which was evident in his advice to her. Laertes further displayed his love for Ophelia during her funeral were he fought with Hamlet. Hamlet and Laertes are similar in the way they associate with their families. Laertes highly respects and loves his father Polonius. Similarly, Hamlet holds a great respect for his dead father(Hamlet compares his father to a sun god "Hyperion"). After the death of their fathers, Hamlet and Laertes strive to seek revenge on the assassins. Hamlet and Laertes exhibit domineering attitudes towards females. Laertes gives his sister Ophelia guidance on her relationship with Hamlet. In the same way, Hamlet is able to persuade Gertrude he is not mad and manipulate her to follow his instructions. Hamlet directs his mother to convince Claudius of Hamlet's madness. Hamlet is able to make his mother reflect upon her part in the death of his father and feel guilt("Thou turn'st mine eyes into my very soul, and there I see such black and grained spots as will not leave their tinct." Act 3, Scene 4 lines 90-93). Furthermore, Hamlet instructs his mother not to sleep with Claudius. The fathers of Laertes and Hamlet both attempted to use spies to gain information on their sons(although not his real father Claudius was his uncle as well as step-father). Claudius employed Rosencrantz and Guildenstern to gather information on Hamlet. In comparison, Polonius dispatches Reynaldo to check up on Laertes. Hamlet and Laertes share similar aspects within their families. Hamlet and Laertes demonstrate rash behaviour when infuriated. Hamlet becomes outraged at the notion of Claudius spying on him which results in Hamlet mistakenly killing Polonius. Laertes becomes drastically angered at the death of his father and boldly seeks vengeance against Claudius. Momentary rage overcomes Laertes and Hamlet which prompts them to act spontaneously. Hamlet and Laertes both have a strong love for Ophelia. Hamlet's deep love for Ophelia is evident in

Free Essays on Flyign A Red Kite Symbolism

The short story â€Å"Flying a Red Kite† by Hugh Hood, the flying of a red kite turns the human spirit into a sacrament; which has no shame. The story begins with signs that things have gone awry. Only trough the natural symbol of the red kite can the protagonist Fred Calvert (who’s surname forms an association with Calvary), be relived of the tried spirit of being human. The problem Fred faces is establishing a connection between a red kite, and God’s love for him. According to Copoloff (1989): â€Å"the emblematic red kite symbolizes the joining of heaven and earth, and [Fred is] evaluated according to [his] ability to integrate the two. Loss over faith in the church, Fred is in need of rejuvenation to regain his faith. In this paper, I will argue that Fred lost his faith, and regained it through the simple act of flying a red kite. Fred begin riding home on the bus on a hot sticky Saturday afternoon (In the Bible Saturday is significant as holy Saturday, the day before the resurrection). The ride begins badly as Fred attempts not to lose his parcels, goes to the wrong bus stop; which waddles up â€Å"like an indecent old cow† (Hood, 68). The entire world was moving so fast around him as though he didn’t even exist: â€Å" The woman pushed furiously past him while the rest of the line clamoured in the rear† (Hood, 68). The significance of the events in this particular day are examples of Fred’s life without Christ. Just as the day of â€Å"summer dust heat† (Hood 68) peaked in it’s misery the narrator mentions the kite: â€Å"two flimsy wooden sticks rolled up in red plastic film†(Hood, 69). The wooden sticks represent the cross Christ was crucified on for the sins of man kind. The red film represents the blood Christ shed. Evidence that Christ is no long er a strong influence in Fred’s life includes the panhandler that approached Fred three times, and every time he gave him something but despised â€Å" himself with e...

Reading Comprehension Checklist and Questions for Students

Reading Comprehension Checklist and Questions for Students For special education learners, the difference between reading ability and reading comprehension can be stark. Many children who fall into the category of different learners struggle at various places in the reading comprehension process. Dyslexic students have trouble reading letters and words. Other students may find summarizing what they have read to be the hard part. And yet other students- including those with ADHD or autism- may read words fluently, but be unable to make sense of the arc of a story or even a sentence. What Is Reading Comprehension? Simply, reading comprehension is the ability to learn and process information from written sources. Its primary step is decoding, which is the act of assigning sounds and meaning to letters and words. But as simple as defining reading comprehension may be, it is notoriously difficult to teach. For many students, reading will give them their first glimpse into subjective understanding, as they realize that the information that they have gleaned from a text may differ from a fellow students, or that the picture they have drawn in their minds after reading a text will be different from that of their peers. How Is Reading Comprehension Assessed? The most common kinds of reading comprehension tests are ones in which students read a short passage and are asked a series of questions about it. Yet, for special education students, this method is fraught with the pitfalls outlined above. Moving from the process of decoding text to answering questions about the text can present challenges for children who cannot jump from task to task with facility, even if they are great readers and have strong comprehension skills. Sample Questions to Ask About Reading For this reason, an oral exam may bear more fruit than a standard written reading comprehension test. Heres a checklist of questions to ask a child about a book shes read. Their answers will provide you with a glimpse of their ability to comprehend. Consider these questions: 1.____ Who are the main characters in your story? 2.____ Are any of the main characters like you or like somebody you know? What makes you think so? 3.____ Describe your favorite character in the story and tell me why the character is your favorite. 4.____ When do you think the story takes place? Where do you think the story takes place? Why do you think so?   5.____ What is the funniest/scariest/best part of the story? 6.____ Is there a problem in this story? If so, how does the problem get solved? How would you have solved the problem? 7.____ Would any of your friends/family enjoy this book? Why or why not? 8.____ Could you come up with another good title for this book? What would it be? 9.____ What if you could change the ending of this book, what would it be? 10.____ Do you think this book would make a good movie? Why or why not? Questions like these are a great tool to incorporate into story time. If a parent volunteer or a student is reading to the class, have them ask one or more of them. Keep a folder with these questions and have your volunteers record what the students say about the book title theyve just read. The key to success in ensuring your struggling readers maintain a joy for reading is to ensure that the task following reading isnt unpleasant. Dont make answering a series of questions a chore that follows a fun or exciting story. Foster a love of reading by sharing your enthusiasm about what their book is all about.

Describe effects of water pollution Essay Example | Topics and Well Written Essays - 500 words

Describe effects of water pollution - Essay Example When oxygen levels fall below a threshold level, fish and other aquatic animals cannot survive which is a condition is called hypoxia. Eutrophication can have many adverse effects on the biodiversity and ability to survive of many native organisms (Oregonstate, 2011). Opportunistic organisms, such as algae and cyanobacteria, cause undue stress on the fragile aquatic environment and disrupt the natural ecological balance of any aquatic environment. Therefore as a direct result many species get stressed to the point of completely dying, while sometimes being replaced by invading or opportunistic species. Most eutrophication in our bodies of water is directly caused by human infringement upon the environment and the nutrient, pesticide and chemical runoff coming directly from industrial activities, sewage treatment plants and with the main culprit being industrial farming and cattle production. On the other side natural eutrophication occurs when sediments add decaying matter is naturally deposited by the natural erosion caused by rain and water flow. Seasonal flooding, such as in flood planes and valleys also carry a large influx of sediments, decaying matter and excrement from animal life which can provide a large natural source of eutrophication of any body of water. The contamination created by the choking plant matter. Low oxygen levels and increased sedimentation can also affect water quality levels and cause the water to become toxic and unfit for human consumption. Efforts to control water pollution and eutrophication have been a hotly debated issue since the 20th century. In order to control the impact of human activity to our water resources careful planning, assessment and control of fertilizer use, controlling runoff from farms and cattle ranches. These procedures limit the use of pesticides and fertilizers to prevent toxic buildups on the

Writing a Business Plan Essay Example | Topics and Well Written Essays - 250 words

Writing a Business Plan - Essay Example The cell phones will be widely used by all members and for all purposes of communication as they will have been tested by the relevant authorities to ensure that they do not pose health problems to the users. The plan of starting up a cell phone recycling company was occasioned by the recent developments reported by the United Nations with regards to endangered species in various parts of the world caused by human activities conducted to encourage the production of cell phones. The cell phones produced by the company will cater for average citizens who spend heavily in purchasing phones yearly. The cell phones will tremendously help them to cut their expenses in purchasing phones while at the same time conserving the environment. Secondly, the cell phones will also cater for underprivileged individuals as they will obtain them at an affordable cost The main competitors will be other companies dealing in the same line of cell phone recycling. However, the company will have a competitive advantage over them because of highly trained staffs, more financial incentives and providing customers with a means of mailing or transporting their used cell phones and electronics within the company’s premises free of charge. The cell phones will be extremely effective as they will have the latest technology updates. The shape of the design will be different from those of existing cell phones to give it uniqueness over other phones. The cell phones will also be developed within months and will be launched in the markets in six months time by a team of highly trained engineers with a specialty in different fields. The main source of revenue for the company will be from the sales of the cell phones. It will also involve the donations given to the company by Non-governmental organizations and other well wishers keen on conserving the environment. The prices for the cell phone will be cheaper compared

An Over View Of Brand And Brand Image Marketing Essay

An Over View Of Brand And Brand Image Marketing Essay CHAPTER 2 METHODOLOGY 2.1 Primary Research Primary research data is collected directly, detached observation, evaluate of phenomena in the real life, without any exoteric interference (Walliman 2001). There are some primary research methods, such as questionnaire, interview, observations, etc. For the research project choose the suitable methodology is very necessary and effective. In this project will use the one of the primary research method: questionnaire Questionnaire is very direct way to get feedback from responder When create the questionnaire need consider all the questions are related the topic, and all the answers also need to analysis, discussion and so on. In this project will find 60 female students to answer the questions, their ages are from 18-25 years old. All of them are from Hollings Campus of MMU. The researcher should make sure the questionnaire easily to answer, give the responder a comfortable and free environment to answer the questions; and do not make questions verbose and complicated. Thus the researcher can get the maximum feedback. When create the questionnaire need consider all the questions are related the topic, and all the answers also need to analysis, discussion and so on. During the research there will have some limitations, because the number and the age of the respondents are not wide enough, so the results only can reflect a group of consumers thought. 2.2 Company background 2.2.1 HM HM was established in Và ¤sterà ¥s, Sweden in 1947 by Erling Persson. Now have 1,700 stores around the world. The first HM store in the United Kingdom was opened in 1976. 2006 United Kingdom passed Sweden as HMs second largest market. Through the recorded there are 146 stores in UK. It has great steady expansion and growth this year, too (HM website). The Figure shows the top 5 largest shareholders as per 31 March 2008 Name Number of shares % of total shares % of voting rights Stefan Persson med familj 304 872 400* 36,84 69,30 Lottie Tham med familj 44 040 200 5,32 2,59 Alecta Pensionsfà ¶rsà ¤kring 27 735 000 3,35 1,63 Swedbank Robur fonder 24 406 752 2,95 1,43 JP Morgan Chase Bank 21 843 019 2,64 1,28 Figure 2.2.1 (a) Ownership structure Source: HM website The reason choose HM is: it is an international big company and come into the UK market, also has successful business in British market, during this project you will find how the HM operate their brand in the UK market, and get consumers responds known the attractive factors of HM. 2.2.2 Levis From its website (Levis website) can know LSCo. is one of the worlds largest brand-name apparel marketers with sales in more than 100 countries. It is America company, there is no other company with a comparable global presence in jeans and casual pants markets. It is a different type of company with HM, its main products are denim. Because the respondents of this project is young female students, so need compare with the valuable price retailer and get the feedback known how popular of the denim brand and find out what the develop direction if Levis want attract the young female students. 2.2.3 All Saints All Saints is a young fashion chain, has nearly 110 stores in the UK (All Saints Website). Kait Bolongaro and Stuart Trevor, who founded All Saints in 1994 and sold the chain to entrepreneur Kevin Stanford at the end of 2005, have struck a deal with Religions majority owner Darren Collins to roll out retail stores under two fascias, one called Bolongaro Trevor and the other called Religion (Tate 2007). All Saints is part owned by investment firm Baugur. Baugur has a stake of about 35% (Brown 2009). Different with above two brands, All Saints is a UK local brand, and do not has that much stores in overseas market like the HM and Levis. From research questions will get how the market status in young female students, and how to build a strong brand awareness and develop the oversea market like above two. These three brands background and target consumers are different, but can use them to compare what influence in this focus group consumer and then give the suggestions to each of them how to develop their brand image or gain more potential consumers. CHAPTER 3 PRESENTATION OF RESULTS 3.1 Logo Recognition Through the research results, the data display all the 60 respondents can recognize the HM and Levis logos; but there are 5 respondents can not recognize the All Saints logo. Figure 3.1 (a): Logo Recognition Status Source: Questionnaire 3.2 Purchase Situation Look at Figure 3.2(a) you can see the data of how many people have bought these three brands. In research the 60 people, there are 59 people have bought HM products and only 1 has not bought before. In the All Saints part, 37 people said they have not bought any All Saints products, rest of 23 respondents have bought before, the distance between Yes and No are smaller. Go to look the Levis part, the gap between Yes and No are smaller than All saints, the 26 respondents have not buy any Levis products, 34 of them have bought before. Figure 3.2(a): Rate of Purchase Situation Source: Questionnaire 3. 3 Most Important Factor The following table and pie charts are showing the occupancy of each factor. You can see it more vivid. The results of most important factor for each brand Brand Factor HM All Saints Levis Price 23 26 8 Quality 11 8 23 Style 25 16 15 Brand 1 10 14 Figure 3.3(a): The number of results of shopping frequency Source: Questionnaire Figure 3.3 (b) HM The percentage of each factor occupancy Source: Questionnaire Figure 3.3 (c) All Saints The percentage of each factor occupancy Source: Questionnaire Figure 3.3 (d) Levis The percentage of each factor occupancy Source: Questionnaire 3.4 Shopping Frequency The following pie charts show the frequency of respondents shop in these stores. Each of them has different situation and these charts give reader clear data. The results of shopping frequency HM All Saints Levis Once a week 4 0 0 Once a month 42 20 23 Several times a month 13 4 7 Not often 0 7 5 Never 0 29 25 Figure 3.4 (a) The results of shopping frequency Source: Questionnaire The percentage of the shopping frequency of each brand Figure 3.4 (b) HM Source: Questionnaire Figure 3.4 (c) All Saints Source: Questionnaire Figure 3.4 (d) Levis Source: Questionnaire 3.5 Average Expenditure Results of how much of the respondents spent on average price brand HM percentage All Saints percentage Levis percentage  ¿Ã‚ ¡0 ~ ¿Ã‚ ¡30 43 71.7% 8 13.3% 8 13.3%  ¿Ã‚ ¡30 ~ ¿Ã‚ ¡60 17 28.3% 0 0 15 25%  ¿Ã‚ ¡60 ~ ¿Ã‚ ¡90 0 0 17 28.3% 17 28.3% above  ¿Ã‚ ¡90 0 0 9 15% 0 0 Never buy 1 0 26 43.3% 20 33.3% Total respondents 60 60 60 Figure 3.5(a) Results of average expenditure Source: Questionnaire CHAPTER 4 DISCUSSION From last chapter all the research results are presented, in this part will discussion the results and develop the project. 4.1 Logo Recognition From 3.1 you can know the rate of brand recognition of these three retailers. The first question in questionnaire reflects the consumers impression to a brand. This kind of impression can be considered as brand awareness. Brand awareness reflects the how many customers remember a brand (Glossary 2007). Nowadays, consumers have their own way to judge a brand such as consumers can distinguish the brand with a particular product category because the brand awareness reflects the saliency of a brand and how convenient it brings to consumers (Chernatong McDonald 1998). Brand awareness reflects the brands presence in consumers memory (Hague and Jackson, 1994; Aaker, 2002), and it is the amount of the consumers or potential consumers who have cognition of a brand. Thus, companies will find how many consumers can recognise their brand instinctively and how it differentiation with other competing brands (Crainer 1995). From the results you can know the HM and Levis have very successful brand awareness in peoples mind. This indicated their marketing communications are effectively (Glossary 2007). They always give the people strong impression.In order to consolidate their market status, they have new action continual. For example, HM launch a new flagship on Londons Regent Street in March. This action increases their brand awareness and makes the gain more customers (Brown 2008). The awareness of All Saints are slightly weak than another two brands. So the All Saints need create the strong marketing campaign, or communication to support its brand awareness. Drapers online (2009) reported All Saints has opening several new stores last year, and ramped up international expansion with openings in Paris in October and Antwerp in November. 4.2 Purchase Situation The purchase situation influences the whole income of the company. Income of a company can be divided visible and invisible. The visible income could say sales income, and invisible could say brand equity. Because brand equity is the commercial and financial value of the brand to the organisation which owns and utilises it  ¼Ã‹â€ Crainer 1995; Aaker, 2002 ¼Ã¢â‚¬ °. Riezebos (2003) and Aaker(2002) defined brand equity is the strategic and management advantage, it is can be the fundamental of competitive advantage, also it is a kind of asset and long- term benefit. Brand equity can understanding from multi perspectives and they concluded that brand equity build on by differential features and give added profit to the companys balance sheet. In 3.2 has presented that the consumer purchases these three brands are dissimilar. Certainly also can said the popularity of these three brands are different. HM is the most popular store of these three, nearly 98% respondents expressed they have shopping experiences in here; this is a popular consumption brand. HM is aimed at everyone with an interest in fashion; it supplies extensive range of products, from clothes to accessories, at same time keeps new items come into the stores every day (HM website). The research results show, All Saints and Levis are not as widespread purchased as HM. Most of these respondents know these two brands, but not mean they certainly have bought their products. More than half ( 62% have not) of the respondents have not buy any All Saints products before, only 38% respondents have bought their products. Of course you may say that they have more development space. To make sure the brand equity growth, the brand gives to convince them that it is relevant to consumers needs can gain more attraction and hold consumers. (Chernatong McDonald 1998). Like recently, All Saints has some advantaged actions to attract more consumers. It has relaunched its online store with new imagery and better navigation, it gives customer a fresh appearance and simpler operating system. Stephen Ritchie, chief executive of Drivebusiness, the etail development firm that handled the relaunch, said: All Saints [the website] has grown phenomenally since we launched it in 2005 and its turnover continues to grow and exceed all expectations. All Saints online store is one of its top performing stores and we continue work with the team on improvements such as the recent enhancements to its distribution centre which has increased output by 250 %( Brown 2009). Levis received better results than All Saints, 57% of them have Levis products. It is more widely purchased by this group of people. Their products have more attraction than All Saints. Like the All Saints, Levis also has positive action. From the Drapersonline: Denim brand Levis has changed the licensee for its underwear and lingerie collection as part of a repositioning strategy. The move is intended to reinvigorate the collection ( Drapersonline 2009). This action gives more opportunity to potential and existing consumers to buy their products. This report said this is a part of repositioning strategy; it means they will have more and effective activities in the future and the consumers purchasing volume will increase. 4. 3 Most Important Factor Different retailer gives different impression to the customers. The research results give us direct information about the consumers ideas. At the same time reflects the consumers buying behaviour. Consumer behaviour is the study of the process when individuals or groups choose, buy, use of products, services, ideas or related experiences to satisfy their needs and wishes (Hawkins, Best and Coney 2004). Usually, when consumers purchasing clothing, they have their own way to judge the store, product, price and so on. In 3.3, the display these three different type retailer give the different impression to consumers. From HM part, there are 45% respondents thought the style are most important factor of this retailer. HM supply a broad and wide range product; the collections are created with broad design ideas and satisfy many different tastes of requirements. Their designing group always take the world as inspiration; styles are following the fashion trends. They try their best to create a good balance between fashion, quality and the best price (HM website). Thus, other 38.3% respondents said the price of HM is acceptable. About the quality there are 15% respondents express they are interested in this and only 1.7% respondents think about the brand of HM. It reflects the fashion consumers have their judgements. Many apparel decisions are rationally consider ones evaluative measure and choosing a feasible alternative. Like Solomon (2004) said if the object reaches consumers interest, they evaluate it and then might purchase. From other point view, this also reflects what the brand image in consumers mind. Brand image includes the target markets interpretation of the products attributes, benefits, usage situations, users, and manufacturer features. In a market brand image reflects schematic memory of a brand (Hawkins, Best and Coney 2004) and consumers perception of a brands characteristics (Hague and Jackson, 1994; Chernatony and McDonald 1998). So from 3.3(b) it demonstrated style and price are main points to attract HM consumers. Look at the All Saints part, 43.3% of respondents considered the most important factor of this retailer is price. Compare with other two retailers the price of All Saints are higher; it is why the consumer think this is important factor of it. Following the price the style are another important section, there are 26.7% respondents are interested in this. 16.7% respondents considered brand, 13.3% considered quality. In the Levis part there are 38.3% respondents thought the quality is the first important section, the second important section is the style, in this section 25% respondents. About the brand and price respectively are 23.3% and 13.3%. To this group consumer, when asked about the HM, the style is most considered factor; they thought style is All Saints brand image is: its price is high and, and they thought Levis has good quality products. Brand image like a receiver  ¼Ã‹â€ Jean-Noà «l 1997 ¼Ã¢â‚¬ °, the image will be influenced by the performance of the promotions, literature and the message, thus a positive image will accelerate the development for an organisation (Hague and Jackson, 1994). Sproles and Kendall explained (1986, p.268; cited by Wang. C.L; Siu. N. Y. M; Hui. A. S. Y 2004), a consumers decision-making style is a mental orientation characterizing a consumers approach to making choices. There are some main decision styles (Sproles and Kendall 1986, cited by Wang. C.L; Siu. N. Y. M; Hui. A. S. Y 2004): Quality conscious Brand conscious Fashion conscious Price conscious These eight styles explain the most basic mental features of a consumers decision making, and have directly relationship with consumer choice behaviour. When consumers buying clothing, often take time to evaluate alternatives of brand, style, design, colour, price and country-of-origin. These choice behaviours are particularly display consumers interest, such as brand conscious, fashion conscious, price conscious and hedonistic orientation (Wang. C.L; Siu. N. Y. M; Hui. A. S. Y, 2004). From the analysis the feedback of these three retailers, they have their own advantages to attractive the consumer. of course there are some disadvantages influence their development, e.g the higher price of All Saints impede most of consumer buy it. Fashion consumer decision making sometimes is a slightly different with the normal consumer decision. Look this figure; it compares what is the different. Firstly, the fashion consumer would like pay attention about the fashion object; not like the traditional consumers, they are sometimes only focus on the function of the cloth. Secondly, the fashion consumers have their view of the product, the traditional consumers always get the information other source, they do not have particular requirement of the fashion, and just sourcing the cloth in the narrow area or shop in customary shop. Fourth, it shows the fashion decision consumers judge the product in different way, fashion decision always try to evaluate product and not the brand performance. In the fifth step, the traditional decision is last step, but fashion decision has one more step than traditional. You can see the figure, consumers not enjoy the purchase immediately, they think about the products satisfy their demand or not , and then reflects they enjoy it. Figure 4.3 (a): Stages in Fashion and Traditional Decision Making( Solomon and Rabolt, 2004;p. 353) Fashion buying is a strategic decision for the organization and influence the products assortment available to consumers (Hines and Bruce, 2007). 4.4 Shopping Frequency The research results display most (70%) of the respondents shop in HM once a month and another 21.7% go to HM stores several times a month. Normally, the fashion buying cycle is not very long, sometimes the period of buying new goods are every six weeks( Kline and Wagner, 1994; cited by Hines and Bruce 2007). When companies have intent on fast fashion, this can happen more quickly, even on every week (Buckley,2006; cited by Hines and Bruce 2007). Everyday HM has new item arrive in stores( HM website). The role of fashion buyer can divide by 18 and 25 different actions, including reviewing market knowledge and analysing old sales records to know different levels of demand for different products (Fiorito, 1990; cited by Hines and Bruce 2007). Otherwise, the fashion buyer will analyse and consider other conditions, such as economic situation; trade, business and industry journals. In this way the buyer can buy the best products at the lowest price (Hines and Bruce 2007). The respondents go to All saints and Levis stores time are not as many as go to HM. From the feedback you can know most (48.3%) of the respondents never shop in All Saints stores and there are 41.7% respondents have never shop in Levis. It demonstrate these 60 respondents are not their main target consumers or their products characters are not attractive these respondents enough. Compared with these consumers never shop in these two stores, other major part respondents are shop in these stores once a month, such as 33.3% respondents shop in All Saints stores once a month, and 38.3% respondents shop in Levis stores once a month. This demonstrate these group of consumers still have interested in these two retailers, but some factors reduce their purchase such as higher price level or fixed style, etc. These two brands can do some marketing research, and following the results can slightly change some previous operational technique, and attractive more potential consumers such as make the never part join the not often part, and reduce rate of the not often part, encourage them purchase more than before. 4.5 Average expenditure From the 3.5(a), in the HM section 71.7% of the respondents indicated the  ¿Ã‚ ¡0 ~ ¿Ã‚ ¡30 is a very popular price area, they always spent this amount in HM stores. This express the consumers can use this amount money bought their satisfy products in HM. Opposite this, the 43.3% respondents never spent money in All Saints stores. Like mentioned in 3.5(b) the All Saints price level all most from  ¿Ã‚ ¡60, it is a little high for the students. So except never buy part, the ¿Ã‚ ¡60~90 is second popular part (28.3%), only smaller part (15%) of the respondents spent above  ¿Ã‚ ¡90, and rest of 13.3% spent  ¿Ã‚ ¡0 ~ ¿Ã‚ ¡30, no body spent  ¿Ã‚ ¡30 ~ ¿Ã‚ ¡60. Although like this, their sales were  £46.9 million for the year to February 3 2008 All Saints chief executive Stephen Craig said: sales had been consistently well above budget throughout 2008 Christmas trade was also strong, above budget and ahead of market rivals, according to the company. They do not like other high street rivals; All Saints did not give discount in its shops Craig said that unlike some of its high street rivals, All Saints did not discount in its shops pre-Christmas, in this way, maintain margin and consolidate brand positioning (Brown 2009). The Levis situation is similar with All Saints, from the research results known, the figure is better than All Saints, there are 33.3% respondents never spent money in Levis stores, but all the respondents known this brand. In  ¿Ã‚ ¡60 ~ ¿Ã‚ ¡90 area Levis has the same result ( 28.3%) with All Saints, this is the acceptable price area. Following this figure the close area is  ¿Ã‚ ¡30 ~ ¿Ã‚ ¡60, 25% of them spent this amount. 13.3% spent  ¿Ã‚ ¡0 ~ ¿Ã‚ ¡30, non of them spent above  ¿Ã‚ ¡90. In the Appendix part there are some products prices with photographs of these three brands, In 4.3 has talked about the brand image gives to this focus group. Each of these brands gives the different images to consumers. Feldwick (2003) said improving brand image can help to increase sales; gain the extra income, other author like Hague and Jackson (1994) mentioned: a) a positive image will get more margins and reduce the competitive pressure and easier to sell with lower prices, b) More competitive, a strong brand will be like a barrier to competitors products. Therefore to increase their average expenditure, have a strong brand image is essential. With the strong brand image, their whole sales volume can be increased. CHAPTER 5 CONCLUSION In this section will conclude the wider perspective on the findings of the investigation and also provides suggestions for the further research on the subject. Nowadays, brands can not be avoided today, it already infiltrate into peoples daily life. The primary research, which was presented and discussion in Chapter 3 and 4, those information showed that the performance of the retailers in the market, reflects their status. The status of brand logo recognition can reflects the brand awareness of a company, If a company has a wide brand awareness, it means have big amount of consumers can recognize its public logo. At the meanwhile the products of this company can satisfy general consumers demands; it is also can have higher brand awareness. So when the question is ask about the brand logo recognize, it can be described the brand awareness level, the answers demonstrated the awareness level of company. Other theory which related with brand awareness and brand logo is brand equity; it has talked about in 4.2. From 3.4 you know there are some respondents have not buy any products in the All Saints and Levis stores, so increase the brand equity may encourage more purchase actions. The brand equity can increase (or reduce) the value of the organizations products or services. The value of the organization achieved not only from sales income but also from the brand equity, increase the brand equity is a positive method to attract more consumers interests and attentions to the products and then have the opportunity increase the sale. Following these two contents, in 4.3 the brand image and consumers buying behaviours are talked in this section. Consumers have different impression to these three brands; they rely on the characters of and estimate their brand image. in this section has also discussed about the fashion buying behaviour because these four answers of 4.3 reflects the what the main requires of the consumers, so when the a fashion retailer want gain the biggest value they need known their consumers demands and build a strong brand image. The duration of the fashion trend is very short, so the fashion buying cycle is also not very long, in 4.4 has discussed the shopping frequency of the consumers and through the results most of HM consumers can follow the fashion trend, and purchase its products more frequent. Finally, the average spent when consumers shopping these stores, can display how popular of this brand, if the consumers like the products they would like to spend more money, of course in this section has some suggestions of how to make the consumers spend more in future. 5.1 Further research recommendations The research comprehended only a limited sample of consumers, and focused upon three brands, so the results only can reflect a group of consumers thought. I suggest someone else looks into in more wide details about the brand and do some wider research, not only focus on female, also can be another occupation. CHAPTER 6 REFERENCE Aaker, D. A. (2002) Building strong brands New York; London : Free. Aaker, D. A (2002) Brand leadership New York; London : Free. Crainer, S.(1995) The real power of brands: making brands work for competitive advantage London : Pitman. Chernatony, D.L. and McDonald, M. (1998) Creating powerful brands in consumer, service and industrial markets 2nd ed.. Oxford : Butterworth-Heinemann. Easey, M (2002) Fashion marketing 2nd ed. Oxford : Blackwell Science. Feldwick. P (2003) Brand communications in Brand and Branding Hawkins, D. I., Best, R. J., and Coney, K. A. (2004) Consumer behaviour: building marketing strategy 9th ed. Boston, Mass. : McGraw-Hill. Hague, P. and Jackson, P. (1994) The power of industrial brands : an effective route to competitive advantage . London : McGraw-Hill. Jean-Noà «l, K. (1997) Strategic brand management : creating and sustaining brand equity long term 2nd ed. London : Kogan Page. Riezebos, R. (2003) Brand management : a theoretical and practical approach Harlow : Financial Times Prentice Hall. Solomon, M. R.and Rabolt, N. J. (2004) Consumer behavior : in fashion Upper Saddle River, N.J.; London : Prentice Hall. Walliman, N. (2001) Your research project : a step-by-step guide for the first-time researcher London : SAGE. Wang. C.L; Siu. N. Y. M; Hui. A. S. Y (2004) Consumer decision-making styles on domestic and imported brand clothing. Eurropean Journal of Marketing, [online], Vol.38, Iss. 1/2, pp.239-252 6.1 INTERNET SOURCE http://www.allsaints.co.uk/brand/ http://www.hm.com/gb/abouthm__abouthm.nhtml http://www.levistrauss.com/Company/ Pam Tate 2007 http://www.drapersonline.com/news/all-saints-founders-sign-religion-deal/765531.article Jessica Price Brown 2009: http://www.drapersonline.com/news/multiples/all-saints-sales-buck-downturn/5000200.article Glossary (2007) All About Branding, [online], Available at: http://www.allaboutbranding.com/index.lasso?page=11,54,0. [Accessed: 10th December 2008] Jessica Price Brown 2008 http://www.drapersonline.com/news/hm-unveils-its-design-for-dominance/903574.article 10 March, Jessica Price Brown 2009 http://www.drapersonline.com/news/all-saints-brightens-sector-gloom/1967495.article Drapersonline 2009 http://www.drapersonline.com/news/other-sectors/lingerie/new-underwear-licensee-at-levis/5000720.article Appendices

Jet Blue Essay

(1) Jet Blue should have communicated in a more effective and efficient manner so as to restore and enhance its image. This practice involves making public appearances and using the media as a tool in conveying their effort to accept their mistakes and take the necessary actions so as this incident may not manifest again. At the same time, top management should ensure to keep its communication lines open and updated for changes so as to bolster and show its commitment towards mending the troubles brought about by the Valentine’s day issue. (2) It may be a feasible strategy to place David Neelman in public television because there are several positive and negative impacts that can be generated in the process. One optimistic view is that Neelman can help restore public confidence on Jet Blue and help legitimize and publicize the efforts that the company can make to prevent the issue from happening again. Another is that it helps appease angry customers by gaining the assurance and accountability of all the groups involved in the matter. On the other hand, one setback revolves around the change in perception of Jet Blue. This in turn can be manifested in how David Neelman will address the public and the issue on hand. (3) Seeing this alarming issue, one important advertising program must revolve on the idea of restoring customer and investor confidence in Jet Blue. At the same time, it must rethink its strategies surrounding treatment of customers and the overall approach of the airline given this scenario. Another way to enhance this initiative is to strengthen effort to inform the public about the efforts of Jet Blue to remain accountable and adaptive to such changes. (4) I feel that if the Customer Bill of Rights be implemented, an information campaign be actively presented to Jet Blue customers. Either this can be incorporated within the company website or employees undergo training to be oriented of this policy changes. In this aspect, I feel that this initiative can be supplemental for the company to regain its customer confidence and standing in the airline industry. At the same time, it can also put airline responsibility and accountability into the next level because it is now focused on customer preference. Seeing this, it can entice more people to patronize Jet Blue and solidify its growth amidst the crisis it faced.

The Standards Of American Education Essay - 1487 Words

As of late, there has been major contention about the standards of American education, one of the major points being the cost to obtain a degree. Current societal standards have condition people to aim for a prestigious degree that will help make it s holder successful. Of course, society defines success, for an individual, as being highly intelligent, outgoing, wealthy, and family-oriented. Yet, many American citizens are still stuck trying to meet the first item in the success definition. If a person refuses to attend post-secondary school in fear that the certificate of completion will offer no return on investment, or decides to quit due to financial hardships, then how can society uphold its expectation of that person s success? Much work needs to be done to assuage the fear of a wasted investment, to motivate an individual to continue attending school despite financial difficulties, and to help individuals achieve the expected level of success that comes from higher educat ion. 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Contributing Factors Of The Cold War - Free Essay Example

Sample details Pages: 6 Words: 1687 Downloads: 8 Date added: 2019/04/11 Category History Essay Level High school Tags: Cold War Essay War Essay Did you like this example? The Cold war was a war that is forever imprinted into our minds as a time of many struggles.It has many contributing factors that made it as big as it was. Major contributing factors of the war was the Space Race, Vietnam war, and the Korean War. Many plans and Ideas came to play with this war. Don’t waste time! Our writers will create an original "Contributing Factors Of The Cold War" essay for you Create order Plans that were specifically major contributors were the Marshall Plan and the Truman Doctrine these had impactful plans. There were also groups that were formed on each side make sure the side they supported would win such as NATO and the Warsaw Pact. With many contributors of the Cold War you cant forget about the leadership behind these factors. The decisions of the people such as Ronald Regan and Michael Gorbachev made a impact. In this essay I will explain the contributing factors of the Cold War that made a huge impact. Why was the Cold War such a dividing factor behind the space race? The space race was a big part of the Cold War because it had shown the competition between the U.S.S.R. and the U.S. The space race started on October 4,1957 when the U.S.S.R took the first step and launched the first satellite called Spudnic. The U.S. after the launch of Spudnic was afraid that if the U.S.S.R could launch a satellite they would soon be able to develop a way to launch mussels to target certain places. Later on they launched satellite, Spudnic 2, had dog on board which was proof space travel was survivable for living beings. After working on a way to increase technology and creat a way to go to space the U.S. launched Explorer 1 in 1958. This start what is known as the space race. With the many advances the U.S.S.R was one step ahead of the U.S. Two years later after Explorer 1 was launched the U.S.S.R launched a man into orbit in 1961. Yuri Gagarin was the first man to be put into orbit. The U.S. trying to keep up later put a man in space a few weeks after. Alan Shep ard was launched in Freedom 7. Though it took many years for the U.S. for them to put a man in orbit. The man the U.S. put in orbit was John Glenn. By this time the U.S.S.R would have had accomplished many things. Accomplishments such as being able to take more passengers to space, first woman to space, etc. While seeing their competition take off with so much success they had to go for a bigger goal. They decided to find a way to go and land a man on the moon. They didnt want to lose to the U.S.S.R with technological advancement. During the attempts of learning ways to get a man to the moon president John F. Kennedy said a very important saying on May 25,1961. He said Before this decade is out we will land a man on the moon and returning him safely to earth. This was important because it showed that they even had the president supporting them to increase their advances in the space race. Also after the speech from 1961 to 1964 the budget for the NASA program to get the man to the moon increases about 500%. They have many troubling times and tests that did not end well. For example in 1961 with the launching of the space shuttle Apollo, the shuttle had caught on fire. This killed the three astronauts that were in side. While the U.S. had many attempts and trials the U.S.S.R. Continued to their advancements in space travel. Though on December of 1968 the U.S. had accomplished the first moon landing. The Launched carried astronauts Buzz Aldrin, Neil Armstrong, and Michael Collins. The U.S.S.R tried to copy the landing but it failed, which ended the Space race. Discuss he influence of the Vietnam war an the Cold War The Vietnam war was a big part of the Cold War. There were so many people who did not agree with sending people to the war because they believe that we had no reason for being involved since it wasnt our fight for independence. Many people believed the gov. wanted to be involved because they wanted to be in a war. This started many debates in the U.S. Two and a half million American citizens were sent to serve as G.Is in this war. Most people volunteered two thirds to be exact. While one-third was drafted into the war. The ages that were in this war was 21. That was a very young, the average age for WW2 was 26 years old, this shows there was a big need of people to go fight in the war. Some famous G.Is in this war was John MCCan, Al Gore, Oliver Stone, and Fredrick Smith. This war lasted from 1956 to 1975. Men had at most 5 days of relief. This was a very intense and long war, that killed a lot of people. One out of ten men were killed or wounded in this war. This in reality counted out to be 58,214 people who died in this war, also over 1,700 missing or still not found now. Though this was was not necessarily a huge reason the U.S.S.R and the U.S were not getting a long it had an affect on it. The war showed the split in believes of the U.S. and the U.S.S.R. The U.S was helping south Vietnam Who was against the communist idea where the enemy they were against against was the north Vietnam who was bing backed up by the U.S.S.R who believe communism was a great idea. This is was a big reason the U.S. became a part this war. The U.S. main reason for joining was their belief in the Domino Theory in this war. The U.S.S.R was supplying north with weapons. With all the conflicts it shows the two different stances of the two super powers of this time period and even though they were not big p layers in the war it did incorporate a big different stance in beliefs of both of them. With the intensity of this war it made a foundation for the next war and a clear separation of the powers. Discuss the influence of the Korean war on the Cold War In this war the U.S.S.R and the U.S. was involved just like the Vietnam war. The U.S. took the side with south and the U.S.S.R took the side with the north. The two sides were separated by the wall. This wall was called the 38th parallel. The main reason the U.S. was involved this time was because they tried to fight the U.S.S.R from gaining more and more land from this war. This set up a huge fight, though the U.S. in this war had looked for many ways to end it and settle an agreement between both sides because they were afraid that an even bigger war would happen. The U.S.S.R had the leader of the north with them, his name Kim II Sung, and he was for communism. This was why the U.S.S.R supplied and worked with North Korea. Where in the south the U.S. had the leader Syngman Rhee who was against having communist ways in Korea. The U.S. had feared if they didnt help the fight against the the north the U.S.S.R will have had taken over another country with communism. The war first started the south tried to get the communist out of the south. Then as the north kept trying to cross over to the south and turn them, It started a war and it changed the direction of what this war was for. From trying to keep the north on their side to trying to get ride of the whole communist idea in Korea in general. This went on for many years. There was a man on the U.S. side who wanted this war to turn into a huge war. This man was named McArthor, he was in charge of Asian theater. Even though the President of the United States and the government did not want th at to happen. Besides the fact the president and the government did not want the huge war he continued to tried different ways that would cause it to. He even went as far as sending a letter to China. In this letter had declared war on china. After the president found out he was fired, because he had shown defiance of authority. References Anon, (2018). [online] Available at: https://www.cvce.eu/en/education/unit-content/-/unit/55c09dcc-a9f2-45e9-b240-eaef64452cae/5ad21c97-4435-4fd0-89ff-b6bddf117bf4 [Accessed 26 Nov. 2018]. Coldwar.org. (2018). Cold War Museum. [online] Available at: https://www.coldwar.org/articles/50s/TheWarsawPact.asp [Accessed 26 Nov. 2018]. Encyclopedia Britannica. (2018). NATO | Founders, Members, History. [online] Available at: https://www.britannica.com/topic/North-Atlantic-Treaty-Organization [Accessed 26 Nov. 2018]. HISTORY. (2018). Korean War. [online] Available at: https://www.history.com/topics/korea/korean-war [Accessed 26 Nov. 2018]. HISTORY. (2018). Marshall Plan. [online] Available at: https://www.history.com/topics/world-war-ii/marshall-plan-1 [Accessed 26 Nov. 2018]. HISTORY. (2018). The Space Race. [online] Available at: https://www.history.com/topics/cold-war/space-race [Accessed 26 Nov. 2018]. HISTORY. (2018). Vietnam War. [online] Available at: https://www.history.com/topics/vietnam-war/vietnam-war-history [Accessed 26 Nov. 2018]. Khan Academy. (2018). Start of the Cold War The Truman Doctrine and the Marshall Plan. [online] Available at: https://www.khanacademy.org/humanities/us-history/postwarera/postwar-era/a/start-of-the-cold-war-part-2 [Accessed 26 Nov. 2018]. Study.com. (2018). Ronald Reagan The Cold War | Study.com. [online] Available at: https://study.com/academy/lesson/ronald-reagan-the-cold-war.html [Accessed 26 Nov. 2018]. Ushistory.org. (2018). The End of the Cold War [ushistory.org]. [online] Available at: https://www.ushistory.org/us/59e.asp [Accessed 26 Nov. 2018].